Naming & Brand Intelligence
Everything we know about naming a brand that lasts.
The same linguistic research, trademark screening logic, and pricing data behind every domain in the AOTIV collection — written down as whitepapers, playbooks, glossaries, and more. Free, always.
- 100+ resources · updated monthly · no spam, just naming
100+
Resources across 10 formats
10
Content types, one library
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Whitepaper
No. 001
/ˈwaɪt.peɪ.pər/
The Economics of Brandable Domain Pricing
What actually drives a premium name's price — and why panic-buying always overpays.
22-page PDF
No. 002
/ˈwaɪt.peɪ.pər/
Why Trademark-Registrability Is the Most Overlooked Naming Criterion
A name you can't own is a name you're renting. Here's the research.
16-page PDF
No. 001
/ˈwaɪt.peɪ.pər/
The State of the Brandable Domain Market, 2026
Pricing trends, category shifts, and where the aftermarket is heading next.